Boys and Girls & Piranha Bar collaborated in fine style on this wonderfully charming campaign of social-first spots to launch the W.K.Kellogg brand and range of products across Europe.
Our most satisfying projects are always ones where we get to create a full brand world, complete with characters, set designs and graphics. On this one we really got to flex all those muscles.
Our hero we call ‘Nature Guy’. A fun loving outdoorsy type with a passion for no-added sugar granolas and snacks.
The brand positions as Good All Round is underpinned by W.K.Kelogg’s commitment to give 10p from every pack sold to good causes like Breakfast Clubs.
Bespoke set layouts, animations and complex simulations were done for each social media format. Check out our Instagram to see some of them in context.

Director: Gavin Kelly
Creative Director: Richard Chaney
Producer: Arron Inglis
Lead 3D: Jack Bowler
3D: Mario Domingos, Ciaran Talbot
Animation: Shaun Kelly
2D: Alex Murphy and Jack Bowler
DoP: Ivan McCullough
Agency: Boys and Girls
Executive Creative Director: Rory Hamilton
Creative Director: Laurence O’Byrne
Content Lead: Mikey Fleming
Content Lead: Sam Moorhead
Executive Head of Production: Derek Doyle
Senior Account Director: Natalie Hopkins
Account Handler: Jelena Stancevic, Beth McDonnell
Executive Strategy Director: Aoife Murphy
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