I believe in the power of design to make complex ideas easy to digest and enjoyable to watch.
My meticulous approach to every step of the creation process, attracts projects that require creativity underpinned by that extra level of craft, precise direction and technical innovation. 
The breadth and depth of my work reflects my passion for making brand driven content worth sharing. Whether it's live action or animation, in-camera techniques or computer generated wizardry, I harness the tools in the interest of effective, entertaining story telling.
The results are often hybrid projects which benefit from my ability to seamlessly interweave complex visual techniques.
As a Director and Creative Director at Dublin based production studio Piranha Bar, I juggle the dual roles between projects I lead entirely and collaborative studio projects on which I drive the creative direction and manage our team of talented artists.
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