The latest in the Vhi Healthcare ‘Testimonial’ campaign through Publicis Dublin sees three generations of a charming family discussing the genetic traits the family share, some good, some debatable.
With Vhi’s focus on hereditary cancers through their genetic screening cover, the ad takes the youngest of the family on a metaphorical journey of research and discovery through her ancestral genetic history.


Director: Gavin Kelly
Creative Director: Richard Chaney
Producer: Emily Brady
Editor: Robert Hegarty
DOP: Simon Walsh
Lead 3D: Cormac Kelly
3D Artists: Ciaran Talbot, Darren Cullis
Animator: Ciaran Dempsey
2D: Ciaran Brennan
Compositor: Pedro Santos & Arron Inglis
Agency: Publicis Dublin
Executive Creative Director: Ronan Nulty
Creative Director: Carol Lambert
Art Director: Neil Hanratty
Agency Producer: Niamh Skelly
Music: Denis Kilty
Sound: Mutiny
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