‘Cat’, it the second in our latest ‘Testimonial’ campaign of ads for Vhi Healthcare through our long time collaborators on the brand Publicis Dublin.
Using model miniature sets and characters to again dramatise and visualise the customer’s very personal story, director Gavin Kelly brings to life Cat’s exotic and richly textured memories of her ill fated trip to Havana.
Using model miniature sets and characters to again dramatise and visualise the customer’s very personal story, director Gavin Kelly brings to life Cat’s exotic and richly textured memories of her ill fated trip to Havana.
The ad plays with theatrical storytelling in the illumination of the miniature sets that made up the triangle of care, which Vhi co-ordinated between the doctors in Havana, Vhi’s own remote doctors and Cat’s anxious mum at home in Ireland.
CREDITS
Director: Gavin Kelly
Creative Director: Richard Chaney
Producer: Emily Brady
Editor: Dave Hogan
DOP: Richard Kendrick
Lead 3D: Cormac Kelly
3D Artists: Ciaran Talbot, Darren Cullis
Animators: Teemu Auersalo, Mark Shaw
2D: Barry Chapman
Concept Design: Flavio Remontti
Compositor: Pedro Santos & Arron Inglis
Agency: Publicis Dublin
Executive Creative Director: Ronan Nulty
Creative Director: Carol Lambert
Art Director: Neil Hanratty
Agency Producer: Niamh Skelly
Agency Producer: Niamh Skelly
Music: Denis Kilty
Sound: Mutiny