Piranha Bar and long time collaborators Publicis Dublin have brought all their best tricks from the Vhi handbook to bare on this exquisitely detailed campaign.
The aim was to emphasise that Vhi Healthcare provide a myriad services ‘Beyond’ what’s expected from a health insurance company. So the audience it swept beyond the know services, through a series of miniature dioramas representing some of the lesser known proof points. Along the way, real world medical staff interact with their own miniature avatars and patients, bringing a wonderful charm and warmth to the campaign.
CREDITS
Director: Gavin Kelly
Creative Director: Richard Chaney
Producer: Aileen Heavey
Editor: Damien O’Donnell
DOP: Ivan McCullough
Lead 3D: Sam Boyd & Cormac Kelly
3D Artists: Eric Dolan, Mario Domingos, Ciaran Talbot, Jack Bowler, Katarzyna Stachura
Animation: Shaun Kelly
2D: Jack Bowler & Alex Murphy
Compositor: Pedro Santos & Alan Foley
Agency: Publicis Dublin
Executive Creative Director: Ronan Nulty
Creative Director: Carol Lambert
Creative: Mark O’Reilly
Agency Producer: Niamh Skelly
Agency Producer: Niamh Skelly
Music: Brian Crosby
Sound: Mutiny