We love visual techniques that are born out of the product's key benefit. That are unique to the brand. These doors genuinely do slide beautifully. So our challenge was to bring the same elegance and simplicity to the visual effect.
The product as a metaphorical gateway to the customer's myriad personalities is brought to life by seeing a woman move seamlessly from one activity, one reality to another.
Director: Richard Chaney Producer: Dave Burke DOP: Alard De Smidt Production Services: Carbon Films Producers: Kirsten Clarence, Leighla McGregor Editor: Rob Hegarty Compositor: Arron Inglis: 2D: Conor Whelan Agency: Bonfire Creatives: Sean Hynes & Ian Doherty Music: Mattan Cohentoppick 2nd Unit Camerman: Ken O'Mahony