Lidl 'Lent'

Director Richard Chaney's latest TV work for Lidl takes us on a tantalising journey through cuisine dreams that will challenge even the most dedicated dieter. The 'Given up Chocolate' ad focuses on those lenten cravings, bringing the female protagonist on a journey of delicious foods to eat instead of cocoa. Ice-cream flavours, cheese boards and cakes create a floating, dream-like world within the lady's mind, tempting her at every glance. Richard uses stop-frame animation, rorschach style visuals and spell-binding movements to conjure up a food wonderland, combining the mouth-watering food photography of Mike O'Toole and quality food styling of Anne Marie Tobin. The second part of our Easter Lidl campaign continues on our female character's kaleidoscopic journey of sweet dreams. Keeping with the previous concept and theme, this ad picks up where it left off, with playful fantasies of the deliciously tempting Deluxe Range of foods from Lidl. The continuation of 3D kaleidoscopic footage, stop-frame animation and spell-binding visuals conjure up this food wonderland once more. The ad plates up the perfect Easter with scrumptious foods to celebrate the day. From succulent meats to fine wines, our Easter ad is as tempting as ever and we are delighted to tickle your taste buds one more time.