Piranha Bar teamed up with long time collaborators K1 in Digitas London and Kellogg’s to create this eye popping campaign for Tresor (Krave in UK & Ireland).
Together we channelled our inner Youtuber to create the kind of Top Ten content which proliferates in the universe of gaming enthusiasts. If of course that parallel universe was populated by Chocovores:

A cereal based creature that only eats chocolates.

In our Chocovore universe, all games echo the eternal battle of Chocovore over Chocolate and the diverse and inventive lengths they go to in order to surprise, outwit, melt and consume their delicious enemies.
Piranha Bar invented and built a visually diverse and richly textured tapestry of games in which the Chocovore’s ingenious exploits could be fully explored and showcased.
The need to deliver an authentic ‘gaming look’ meant balancing old school gaming aesthetics on the one hand, with the cinematic quality of contemporary gaming on the other. A challenge our talented team of artists embraced and nailed.
Seldom has a project been more fun and the end result more satisfying.

Director: Richard Chaney
Producer: Emily Brady
3D Team: Sean Hunt, Cormac Kelly, Eric Dolan, Jack Bowler, Ciaran Talbot, Kat Stachura
2D: Alex Murphy
Animation: John T. Coomey, Shaun Kelly, Iobhar Stokes Rodriguez
Compositing: Dan McNicholl
Agency: K1 @ Digitas London
Creative Director: Charlie Wilson
Art Director: Connor Stephen
Copywriter: Charlie Ditchfield
Agency Producer: Jess Ridley, Jonathon Cullen & Jessica Lyons
Sound: Factory
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