Chocovores are on the hunt… again…
This time we find them in the live action world. Their insatiable pursuit of anything chocolatey sees them follow a block of chocolate through a magical wormhole back into the comfort zone of their gaming worlds. The campaign features two gaming destinations; a Battle Royale Hunt and a Platform Battle style face-off.
Piranha Bar invented two bespoke gaming worlds complete with the usual level of design and CG craft. From the combing of every grain of sand in our zen garden, to the fantastical hoverboard platforms in our skate park.
In both Battle Royale and Platform Battle, our world creation delivers high-end atmospheric contexts for the hunt to play out it. Our zen courtyard sits atop a mountain-top plateau, surrounded by clouds decorated with blooming cherry blossoms. While our skate park colosseum, with its graffitied terraces and beautifully muraled skate bowl forms a rich backdrop to the battle playing out on the three bespoke hoverboards; surf, skate and snowboard inspired.
In both Battle Royale and Platform Battle, our world creation delivers high-end atmospheric contexts for the hunt to play out it. Our zen courtyard sits atop a mountain-top plateau, surrounded by clouds decorated with blooming cherry blossoms. While our skate park colosseum, with its graffitied terraces and beautifully muraled skate bowl forms a rich backdrop to the battle playing out on the three bespoke hoverboards; surf, skate and snowboard inspired.
As always our maniacal chocovores reflect the tropes of iconic game genres in their animation and resulting visual effects.
Piranha Bar married our animation with the live action produced by Darling Films.
CREDITS:
ANIMATION & POST CREDITS:
Animation Director: Richard Chaney
Producer: Aileen Heavey
Lead 3D: Jack Bowler
Animation: Shaun Kelly, Alessia Iorio, Jack Bowler
Modelling: Flauberth Carvalho, Ciaran Talbot
Design: Shaun Kelly
2D: Jack Bowler, Emma Elisabeth Petersson, Shaun Kelly
Compositing: Marek Buczek and Andrei Filip
Compositing: Marek Buczek and Andrei Filip
AGENCY CREDITS:
Agency: Leo Burnett UK
Creative Director: Marcus Aitman
Creatives: Drew Davies and Angus Crombie
Producer: Helen Choonpicharn
LIVE ACTION CREDITS:
Production Company: Darling Films
Director: Amy Becker-Burnett
Director: Amy Becker-Burnett
Producer: Kelly Doyle
Line Producer: Carla Terranova
1st AD: Tom Wynborne
DOP: Tim Fok
VFX Supervisor: Richard Chaney
Offline Edit: Whitehouse Post
Offline Editor: Pete Hills
Online Post: ETC