Tresor Chocolat Noir - Launch Ad
We’re delighted to work on this pan-European campaign for yet another iconic Kellogg’s brand – Tresor (Krave in UK & Ireland), for the team at Digitas London/Leo Burnett.
Together we’ve brought the vindictive tribe of Chocovore characters to a whole new level of mean, as they hunt their beloved milk chocolate prey. Having infiltrated a range of reality TV shows, disguises are donned and elaborate plans are laid to subject unsuspecting chocolates to increasingly surprising methods of melting.
Directors: Richard Chaney
Producer: Emily Brady
Lead 3D: Eric Dolan
Additional 3D: Ciaran Talbot & Darren Cullis
Animator: Ciaran Dempsey & Mark Shaw
Composite and VFX: Pedro Santos
2D: Jack Bowler
Agency: Digitas London/ Leo Burnett Kelloggs One
Creative Director: Peter Drake @ Digitas London
Senior Account Manager: Emma Greenway @ Leo Burnett
Sound: String and Tins