2D Character Animation project for TBWA Dublin and Healthy Ireland to encourage active living, good nutrition and positive mental health.
Joe’s relationship with his couch has become a bit too intimate and he’s in need of some help making the break to get out and about. Enter Flo, who helps him on his way to Healthy Ireland and its authoritative and reliable information on all things health. Getting healthy is a walk in the park.
Piranha Bar explored character development, world creation and character animation style to deliver a fresh, bespoke look that Healthy Ireland can build a versatile cross-platform campaign around as their brand grows.

Direction & Design: Richard Chaney
Producer: Cliodhna Long
Lead 2D: Jack Bowler
2D Animation: Mark Shaw, Alex Murphy & Kev Ryan
Illustration & Design: Diarmuid Ó Catháin
Composite: Jack Bowler
Agency: TBWA Dublin
Creative Director: Des Creedon
Creatives: Cian Tormey &James Groarke
Agency Producer: Ana Baena Sanchez
Sound: Mutiny
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