Amstel Radler 'Kaleidoscope'

A celebratory, kaleidoscopic spectacular to launch Amstel's new Radler beer in Ireland fro Rothco. The entire Busby Berkley inspired musical production number is centered around the product's make up; Amstel Beer mixed with Cloudy Lemon. Once the cloudy lemon touches lager it sets off a series of increasingly curious kaleidoscopic 2D and 3D designs, created with various combinations of the product's ingredients. The live action footage and the animated 3D models and liquid simulations merge together seamlessly to create a refreshing journey through the imagined world inside an Amstel Radler bottle, before emerging into a curiously Busby Berkley-esque world with the Pack shot at its center.

Director: Richard Chaney
Producer: Lorraine Geoghegan
Post Producer: Emily Brady
Lead 3D: Sam Boyd
3D: Cormac Kelly, Mario Domingos, Simon Burke
2D: Alexis Morand
Animation: Will Sharkey, Sam Boyd, Cormac Kelly, Mario Domingos
Flame: Arron Inglis & Gavin Kelly
Agency: Rothco
Creative Lead; Dylan Davies
Creative Team: Ciara Rapple & Avril Delaney
Agency Producer: Barbara-Ann Hegarty
Sound; Mutiny
Music: Jungle 'Heat'
DOP: Simon Walsh

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