The Toughest Journey – The trailer for a fictional retro game which demonstrates what a GAA footballer needs to endure, in order to rise to the top of their unique sport.
From the development of the skills and power which set them apart at club level, to the life-challenges as a top athlete in a high profile amateur sport, the gaming analogy is on the money.
We hope you enjoy it as much as we enjoyed making it.
Director & Designer: Richard Chaney
Producer:  Emily Brady
2D: Jack Bowler, Barry Chapman
3D: Sam Boyd, Barry Chapman & Jack Bowler
Lead Illustrator: Diarmuid Ó Catháin
Additional Illustration & Design: Jack Bowler
Animator: Mark Shaw & Jack Bowler
Agency: Rothco Accenture Interactive
Executive Creative Director: Alan Kelly
Creative Directors: Emma Sharkey & Ray Swan
Senior Creative Team: James Pash and David Bowen
Executive Producer: Jessica Derby
Account Manager: Alan McQuaid
Account Director: James Moore
Sound: Mutiny
Music: Oddisee – ‘That’s Love’
The Toughest Game

As part of AIB’s ‘The Thoughest Journey’ campaign we collaborated with Rothco’s in-house development team to create this amazing 8-bit game to reflect the myriad challenges faced by GAA footballers, from Club to County.
Give the game a go at
Lead Developer: Sean Crawford
Developer: Niall Eccles
Head of Technology: Michael Keegan
Designers: Stephen Flynn & Gerard Sexton
Project Manager: Jill Jordan
Project Director: Jenna Plant
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