AIB GAA

We had a ton of fun making two spots for AIB’s GAA Football sponsorship through Rothco. Watch them and you’ll know what we mean—they’re charming, celebratory and infectiously feel-good! The two multimedia pieces are 30-second ‘This is the Life’ films of Kerry and Killarney Legion GAA player James O’ Donoghue, and Dublin and Fingallians Paul Flynn—and we made the best of every last one of those 30 seconds, packing in heaps of fun stuff with childhood photographs, archives and live-action shots, all complemented by quirky 2D animations and motion graphics. Conor, who did the animation, was roped in for a comment:“It was really fun doing the animation for this,” said he, “because there was lots of variety and room to play. We used a mix of cel animation, After Effects animation, and a little bit of 3D and combined it with archive photos and footage to create a broad, mixed-media look!” We’re delighted the reception to the campaign has been so positive—and it was pretty cool too to see #TheToughest claim the number one top Twitter trend in Ireland the day it aired. Go team!